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HomeDocumentsDocument Guides › DPDP Privacy Policy

A privacy policy that actually complies with Indian law — starting with the fact that a child here is eighteen

Most privacy policies on Indian websites were adapted from a European template, and the adaptation stopped at replacing “GDPR” with “applicable law”. The Digital Personal Data Protection Act, 2023 is not a translation of the European regulation. It sets a different age for childhood, prohibits things the European law permits with consent, requires the notice to be available in languages most Indian sites have never considered, and reverses the European approach to sending data abroad. This page sets out what the Act actually requires, why the policy is the smallest part of compliance, and what the penalties look like.

Policy from ₹3,999 2 – 5 days Drafted after a data-mapping call Nothing payable in advance
What does the DPDP Act require a privacy policy to say?The Digital Personal Data Protection Act, 2023 does not prescribe a privacy policy as such. What it prescribes is a notice under Section 5 telling the person what personal data is being processed and for what purpose, how she may exercise her rights and how she may complain to the Data Protection Board, with the option to read it in English or any language of the Eighth Schedule to the Constitution. Around that sit the obligations a policy has to describe honestly: a lawful basis for each purpose, consent that is free, specific, informed, unconditional and unambiguous, withdrawal as easy as giving, erasure once the purpose is served, written contracts with processors, a published contact and a grievance route. A child, under this Act, is anyone under eighteen.

Whether the Act applies to you

There is no turnover test and no employee-count test. The test is what you do with data.

Section 3, in substance. The Act applies to the processing of digital personal data within the territory of India where the personal data is collected in digital form, or in non-digital form and digitised subsequently. It also applies to processing of digital personal data outside India, if such processing is in connection with any activity related to offering of goods or services to Data Principals within the territory of India.

It does not apply to personal data processed by an individual for any personal or domestic purpose, or to personal data that is made or caused to be made publicly available by the Data Principal herself or by any other person who is under an obligation under law to make it publicly available.

Three consequences that catch businesses out.

The four words that decide everything

The whole Act runs on four defined terms, and using them precisely is what separates a real policy from a template.

Swipe to see the full table
TermWhat the Act saysWhat it means for you
Personal data Any data about an individual who is identifiable by or in relation to such data Wider than name and address. A device identifier tied to a person is personal data
Data Principal The individual to whom the personal data relates; for a child, includes the parent or lawful guardian; for a person with a disability, her lawful guardian Your rights process has to be able to deal with a parent or guardian, not only the user
Data Fiduciary Any person who alone or in conjunction with others determines the purpose and means of processing This is you. The word is “fiduciary”, not “controller”, and the choice of word was deliberate
Data Processor Any person who processes personal data on behalf of a Data Fiduciary Your cloud host, analytics tool, payroll vendor, CRM — each needs a written contract

“Fiduciary” is worth pausing on. Indian law uses that word for someone who holds something on trust for another and owes duties of good faith in dealing with it. The Act could have said “data controller”, as other jurisdictions do. It says fiduciary, and the framing runs through the obligations: you are not the owner of the data you hold.

Section 5 — the notice, and the language nobody plans for

Section 5(1), in substance. Every request made to a Data Principal for consent shall be accompanied or preceded by a notice given by the Data Fiduciary, informing her of:

(i) the personal data and the purpose for which the same is proposed to be processed;
(ii) the manner in which she may exercise her rights under sub-section (4) of section 6 and section 13; and
(iii) the manner in which she may make a complaint to the Board.

Section 5(3). The Data Fiduciary shall give the Data Principal the option to access the contents of the notice in English or any language specified in the Eighth Schedule to the Constitution of India.

Section 5(3) is the sleeper obligation. The Eighth Schedule lists the languages of India, and the Act gives the person the option to access the notice in any of them. That is not a suggestion in a guidance note; it is in the section.

For most businesses this is an operational problem rather than a legal one, and it is solvable in stages: a well-drafted, short notice is far cheaper to make available in multiple languages than a sprawling policy written by somebody paid by the page. It is one of the reasons we draft the notice and the policy as two separate documents rather than one long one.

There is also a consequence for existing users. Section 5(2) deals with personal data collected before the relevant provisions commence: the Data Fiduciary is required to give the notice as soon as reasonably practicable, and processing may continue until the person withdraws consent. So a business with an existing database is not exempt because the data is old.

Section 6(1). The consent given by the Data Principal shall be free, specific, informed, unconditional and unambiguous with a clear affirmative action, and shall signify an agreement to the processing of her personal data for the specified purpose and be limited to such personal data as is necessary for such specified purpose.

Section 6(2). Any part of consent which constitutes an infringement of the provisions of this Act or the rules made thereunder or any other law shall be invalid to the extent of such infringement.

Take the adjectives one at a time, because each of them kills a common practice.

Section 6(2) is the safety valve that makes all of this enforceable. A business cannot draft its way out by writing a broader consent clause, because the part that infringes the Act is invalid to that extent. Long consent language does not buy wider rights; it just creates a longer document with the same effective scope.

Section 6(7) to 6(9) introduce the Consent Manager — a registered entity through which a Data Principal may give, manage, review and withdraw consent, accountable to the Data Principal and acting on her behalf. A policy should be written so that consent obtained through such a route works without redrafting.

Withdrawal, and the comparable-ease test

Section 6(4), in substance. The Data Principal shall have the right to withdraw her consent at any time, with the ease of doing so being comparable to the ease with which consent was given.

Section 6(6), in substance. On withdrawal, the Data Fiduciary shall, within a reasonable time, cease and cause its Data Processors to cease processing the personal data, unless such processing without consent is required or authorised under the Act, rules or any other law.

The comparable-ease test is the most practically demanding sentence in the Act, because it is a design requirement rather than a drafting one. If consent was one tap in an app, withdrawal cannot be an email to a support address that replies in three working days. If consent was collected at checkout, withdrawal should be available in the account.

Two further points that policies usually get wrong. First, withdrawal does not invalidate what happened before it — Section 6(5) preserves the lawfulness of processing carried out before withdrawal. Second, withdrawal has to propagate to your processors; Section 6(6) makes you responsible for causing them to stop, which is only possible if your processor contracts say so.

Section 7 — when you do not need consent

Businesses often assume the Act is a consent statute and nothing else. It is not. Section 7 lists “certain legitimate uses” for which personal data may be processed without consent, and using the right one is often more defensible than collecting a consent that would not survive scrutiny.

The employment limb deserves emphasis because it resolves a question every HR department asks. Employee data is generally processed under Section 7, not under consent. That is the right answer for a structural reason: consent obtained from somebody who depends on you for their livelihood is hard to call free. Our employment agreement guide and POSH compliance guide deal with the employment side; a DPDP-aware HR policy simply records that this is the basis being relied on.

Children — where the Indian Act is strictest

This is the part where an imported template does the most damage, and it starts with a definition.

Section 2(f). “Child” means an individual who has not completed the age of eighteen years.

Section 9(1), in substance. The Data Fiduciary shall, before processing any personal data of a child or of a person with disability who has a lawful guardian, obtain verifiable consent of the parent of such child or of such lawful guardian.

Section 9(2). A Data Fiduciary shall not undertake such processing of personal data that is likely to cause any detrimental effect on the well-being of a child.

Section 9(3). A Data Fiduciary shall not undertake tracking or behavioural monitoring of children or targeted advertising directed at children.

Read Section 9(3) again and notice what is missing from it: any reference to consent. It is a flat prohibition. A parent cannot authorise behavioural tracking of a thirteen-year-old, because the Act does not make the prohibition consent-dependent. For any Indian platform that serves a general audience and runs behavioural advertising, this is not a policy question. It is an engineering and product question.

The practical difficulty is knowing who is a child. A tickbox saying “I am over 18” is not verifiable consent of a parent, and it is not age assurance. Nor is asking for a date of birth that the user simply types. What a business can reasonably do is proportionate to the risk of its service, and the honest position for most sites is a combination of measures: not designing for minors, age-gating where the content warrants it, acting on actual knowledge, and having a process that removes a child’s data promptly when it comes to light.

Two mistakes we see in almost every imported policy. First, a clause saying the service is not intended for users under thirteen, or under sixteen — a European age written into an Indian document, which is a written statement that you are applying the wrong law. Second, a cookie and advertising section describing behavioural targeting across the entire user base with no carve-out at all, which sits directly against Section 9(3).

Where a GDPR template goes wrong

We are asked constantly whether an existing European-style policy can simply be relabelled. Here is the honest comparison.

Swipe to see the full table
SubjectWhat a GDPR template saysWhat the DPDP Act requires
Age of a childSixteen, reducible to thirteen by member states Eighteen, with no reduction
Advertising to minorsRestricted, and permitted in some cases with consent Prohibited outright by Section 9(3)
Lawful basesSix, including “legitimate interests” as a balancing test Consent, or one of the enumerated legitimate uses in Section 7 — there is no general balancing test
Languages“Clear and plain language” Option to access the notice in English or any Eighth Schedule language
International transfersPermitted to adequate countries or with safeguards Permitted except to countries the Government restricts by notification
Special categoriesA separate regime for sensitive data No separate sensitive-data category in the Act itself
Data Principal dutiesNone Section 15 duties, with a penalty for false or frivolous complaints
RightsPortability, objection, automated-decision rights and others Four rights: information, correction and erasure, grievance redressal, and nomination — which has no European equivalent
RegulatorSupervisory authority per member state The Data Protection Board of India, which the Act designs as an adjudicatory body

The right of nomination under Section 14 is worth a sentence because it is distinctively Indian and no template contains it. A Data Principal may nominate another individual to exercise her rights under the Act in the event of her death or incapacity. If your policy does not mention it and your systems cannot record a nominee, you have a gap that an imported document will never tell you about.

Section 8 — the obligations behind the policy

Section 8 is the operational core of the Act, and it is where a policy stops being a document and starts being a description of systems you either have or do not.

Notice how few of these are satisfied by writing anything. Eight of the nine describe something you have to do. This is why we refuse to hand a client a policy without first having the mapping conversation: a policy that describes a breach process, a retention schedule and a grievance route that do not exist is a signed statement of what you were supposed to have.

Retention and erasure

Section 8(7), in substance. A Data Fiduciary shall, unless retention is necessary for compliance with any law for the time being in force, erase personal data upon the Data Principal withdrawing her consent or as soon as it is reasonable to assume that the specified purpose is no longer being served, whichever is earlier, and cause its Data Processors to erase any personal data that was made available by it.

“Keep everything forever, storage is cheap” is no longer a defensible position, and Indian businesses have almost universally operated that way. The Act requires the opposite default.

What this means in practice is a written retention schedule: for each category of data, the purpose, the basis, how long it is kept, what triggers deletion, and what statutory retention requirement (tax, company law, labour records) overrides erasure. Building it is unglamorous, and it is the single most useful compliance artefact a business can have — because it is what turns a vague policy sentence into something staff can follow.

Note the last clause: you must also cause your processors to erase. A deletion process that clears your database but leaves the data in your email platform, your analytics warehouse and your backup vendor has not done what Section 8(7) requires.

Breach — who you have to tell

Section 8(6) requires intimation, in the event of a personal data breach, to the Board and to each affected Data Principal, in such form and manner as may be prescribed.

Two features distinguish this from what most businesses expect.

The Schedule prescribes a penalty of up to two hundred crore rupees for failure to give that intimation — separately from the penalty for the failure of security that allowed the breach. An organisation can therefore be penalised twice over for the same incident: once for the safeguards and once for the silence.

What a workable breach process looks like.
  • A named person who can be reached out of hours, and a deputy.
  • A definition, in your own documents, of what your staff must report and to whom.
  • A log started at the first report, with times, so the sequence can be reconstructed.
  • A standing template for the intimation to the Board and to affected persons.
  • A way of identifying and contacting affected persons — which presupposes you know what data was in the affected system.
  • Contractual obligations on every processor to tell you immediately.
  • A post-incident review, recorded, because the safeguards question will be asked.

Because the prescribed form and manner are matters for the rules, and the rules position evolves, we confirm the current requirement when we set the process up rather than printing a timeline on a page that ages.

Processors, vendors and the written contract

Most businesses have more processors than they think. A short audit usually turns up a cloud host, an email service, an analytics tool, a payments gateway, a CRM, a helpdesk, a payroll provider, an accounting package, a backup service and two or three marketing tools nobody remembers signing up for.

Section 8(2) permits engaging a Data Processor to process personal data on the Data Fiduciary’s behalf only under a valid contract. Each of those vendors therefore needs one, and what it needs to say follows from the Act rather than from any template.

Where a global vendor offers only its own standard terms, the practical answer is to read them and record the gaps against this list, rather than assume that a document called a data processing addendum does what the Indian Act requires. Our data processing agreement service covers both drafting your own and reviewing what a vendor has put in front of you.

Significant Data Fiduciaries

Section 10 allows the Central Government to notify any Data Fiduciary or class of Data Fiduciaries as a Significant Data Fiduciary, having regard to the volume and sensitivity of the personal data processed, the risk to the rights of Data Principals, the potential impact on the sovereignty and integrity of India, the risk to electoral democracy, security of the State, and public order.

Being notified brings three additional obligations.

Most businesses reading this will not be notified. It is still worth knowing the shape of the obligations, for two reasons: a growing platform can cross into this category, and large customers increasingly ask smaller vendors to meet parts of this standard by contract even where the statute does not require it.

The four rights, and answering them

Swipe to see the full table
RightWhat it coversWhat you need in place
Section 11 — access A summary of the personal data being processed and the processing activities, and the identities of other Data Fiduciaries and processors with whom it has been shared You have to know where the data is and who you sent it to
Section 12 — correction and erasure Correction of inaccurate or misleading data, completion, updating, and erasure An ability to act across every system, not only the front end
Section 13 — grievance redressal A readily available means of grievance redressal, which must be exhausted before approaching the Board A published route, a named owner, and a response within the prescribed period
Section 14 — nomination Nominating another individual to exercise the rights in the event of death or incapacity A way to record a nominee and to verify one when they come forward

Section 13 carries a design implication that businesses tend to welcome: your grievance mechanism is the first forum, and it has to be exhausted before the person may approach the Board. A grievance process that works, answers within the prescribed period and keeps a record is therefore not just a compliance item. It is your opportunity to resolve a complaint before a regulator sees it.

The duties the Act puts on the user

A feature with no European counterpart, and one worth knowing about.

Section 15, in substance. A Data Principal shall:

(a) comply with the provisions of all applicable laws while exercising rights under this Act;
(b) ensure not to impersonate another person while providing her personal data for a specified purpose;
(c) ensure not to suppress any material information while providing her personal data for any document, unique identifier, proof of identity or proof of address issued by the State;
(d) ensure not to register a false or frivolous grievance or complaint with a Data Fiduciary or the Board;
(e) furnish only such information as is verifiably authentic, while exercising the right to correction or erasure.

The Schedule provides for a penalty of up to ten thousand rupees for breach of these duties. In practice this is unlikely to be the centre of anybody’s compliance programme, but it does two useful things: it gives a business a legitimate answer when a complaint mechanism is being abused, and it signals that the Act is framed as a balance of obligations rather than as a one-way street.

Sending data outside India

This is where the Indian approach diverges most sharply from what an internationally-advised business expects.

Section 16(1), in substance. The Central Government may, by notification, restrict the transfer of personal data by a Data Fiduciary for processing to such country or territory outside India as may be so notified.

Section 16(2). Nothing in this section shall restrict the applicability of any law for the time being in force in India that provides for a higher degree of protection for or restriction on transfer of personal data by a Data Fiduciary outside India.

So the default is permission, and restriction arrives by notification. There is no adequacy assessment to obtain and no standard contractual clauses to execute as a precondition. A business checks whether the destination has been restricted.

Section 16(2) is the qualifier that catches people. Sectoral rules that are stricter survive. Rules made by financial sector regulators about where certain data must be stored, and similar requirements in other regulated sectors, continue to apply on their own terms. A business in a regulated sector cannot read Section 16 alone and conclude that transfers are unrestricted.

What it costs to get wrong

The Schedule to the Act sets out the penalties the Data Protection Board may impose after an inquiry, and the numbers changed the conversation in Indian boardrooms.

Swipe to see the full table
BreachPenalty may extend to
Failure to take reasonable security safeguards to prevent a personal data breach ₹250 crore
Failure to notify a personal data breach to the Board or affected Data Principals ₹200 crore
Breach of the additional obligations in relation to children₹200 crore
Breach of the additional obligations of a Significant Data Fiduciary ₹150 crore
Breach of the duties of a Data Principal under Section 15₹10,000
Breach of any other provision of the Act or the rules₹50 crore

The Board determines the amount after an inquiry, having regard to matters the Act specifies — including the nature, gravity and duration of the breach, the type of personal data affected, whether the breach is repetitive, whether the person realised a gain or avoided a loss, what mitigating action was taken and how promptly, and the likely effect of the penalty.

That list is worth reading as a to-do list rather than as a threat. “What mitigating action was taken and how promptly” is the item most within your control, and it is decided by whether you had a process before the incident rather than by what you improvise after it.

Because the commencement of different provisions and the content of the rules are still being settled, we do not print compliance deadlines on this page. We confirm the current position when you engage us, and we build the documents so that they do not need rewriting when a date arrives.

Employee data

Every employer processes personal data about its workforce, and the question of basis comes up immediately.

As set out above, Section 7 provides for processing for purposes of employment or those related to safeguarding the employer from loss or liability. That is the ordinary basis for payroll, administration, performance management, access control and the protection of confidential information — not consent, which is difficult to characterise as free in an employment relationship.

Three practical points follow.

What a real policy contains

Here is the structure we use, and the reason each part is there.

Swipe to see the full table
Section of the policyWhy it is there
Who we are, and our contactSection 8(9) — a published contact who can answer questions about the processing
What we collect, by categorySection 5(1)(i) — the personal data, stated honestly and matched to your actual forms
Why we process it, purpose by purposeSection 5(1)(i) and Section 6(1) — consent is purpose-specific
Our basis for each purposeConsent under Section 6, or the particular legitimate use under Section 7
How to give and withdraw consentSection 6(4) — withdrawal comparable in ease to giving
Who we share it withSection 11 — the person may ask for the identities of the recipients
How long we keep itSection 8(7) — erasure once the purpose is no longer served
SecuritySection 8(5) — described, not merely asserted
Your rights and how to exercise themSections 11 to 14, including nomination
Grievance redressalSections 8(10) and 13 — the first forum, with a named owner
ChildrenSection 9 — the correct age, and the prohibitions
Transfers outside IndiaSection 16 — and any stricter sectoral rule
Complaints to the BoardSection 5(1)(iii) — the notice must tell them how
Changes to this policyHow you will tell people, which matters for existing users

The policy is then paired with a short notice shown at the point of collection, because Section 5 requires the notice to accompany or precede the request for consent. Making the whole policy do both jobs produces a document too long to read at a signup screen and too thin to cover the obligations.

Where businesses go wrong

Swipe to see the full table
What we findWhy it is a problemThe fix
A European template with the ages left inSection 2(f) sets eighteen Rewrite the children’s section against Section 9
Behavioural advertising with no minor carve-outSection 9(3) prohibits it outrightA product change, not a drafting change
“We rely on legitimate interests”The Act has no general balancing testIdentify the specific Section 7 use, or obtain consent
One consent tick for everythingConsent must be specific and limited to what is necessarySeparate the purposes at the point of collection
Withdrawal only by email to supportSection 6(4) comparable-ease test Put it where consent was given
English-only noticeSection 5(3)Short notice, translated into the languages your users actually use
No retention scheduleSection 8(7) requires erasure by default Write one, category by category
Vendors on clickwrap terms onlySection 8(2) requires a valid contract A processor agreement, or a recorded gap analysis
No breach processSection 8(6), and a penalty separate from the breach itself Named owner, template, log, processor obligations
No grievance route publishedSections 8(10) and 13Publish it, and staff it
Policy describes systems that do not existA written record of what you should have been doingMap first, then draft

What we do, and what it costs

A DPDP-compliant privacy policy starts at ₹3,999 and ordinarily takes 2 – 5 days. We do not send a questionnaire and return a template. We have a mapping conversation first, because a policy that does not match your actual processing is a liability rather than a protection.

Swipe to see the full table
What is includedWhy
Data mapping conversationEvery form, integration and vendor, and where each field ends up
Lawful basis analysis, purpose by purposeSection 6 consent or a specific Section 7 use
The privacy policyWritten to your processing, not to a template
The short collection noticeSection 5 requires it to accompany or precede the consent request
Consent and withdrawal wordingIncluding the comparable-ease requirement
Retention scheduleSection 8(7), with statutory retention carve-outs
Grievance mechanism and published contactSections 8(9), 8(10) and 13
Breach response templateSection 8(6) intimation to the Board and to affected persons
Processor contract, where neededSection 8(2) — see data processing agreement

Where the scope is wider than a website — multiple products, an app, a call centre, a regulated sector — the right starting point is our DPDP compliance review. Where you also need website terms, a refund policy and a disclaimer, the website legal pack covers the set. Nothing is payable in advance, and on the first call we will tell you honestly whether you need the full review or only the policy.

The ten-minute check on your current policy.
  • Does it say a child is under eighteen?
  • Does it address tracking and targeted advertising directed at children?
  • Does it state a basis for each purpose, or does it just say “with your consent” once?
  • Can a user withdraw consent as easily as they gave it?
  • Is the notice available in a language other than English?
  • Does it say how long data is kept, by category?
  • Does it name a contact who can answer questions about the processing?
  • Does it publish a grievance route, with a named owner?
  • Does it mention the right to nominate?
  • Does every vendor holding your users’ data have a written contract?
  • Does the policy describe anything you do not actually do?

If the last answer is yes, fix that first. Everything else on the list is a gap. That one is a statement.

FAQ

DPDP and privacy policies — questions businesses ask

Does the DPDP Act apply to my small website or app?
Very likely. Section 3 applies the Act to the processing of digital personal data within India, whether collected in digital form or collected on paper and digitised afterwards. There is no turnover threshold and no headcount threshold. If you collect names, email addresses, phone numbers or anything else that identifies a person, and you hold it digitally, you are a Data Fiduciary and the obligations attach to you.
I am based outside India. Does it still apply?
It can. Section 3(b) extends the Act to processing of digital personal data outside India, if that processing is in connection with any activity related to offering of goods or services to Data Principals within India. A foreign company selling to Indian customers is inside the Act regardless of where its servers are.
What is not covered?
Two exclusions in Section 3(c). First, personal data processed by an individual for any personal or domestic purpose. Second, personal data made or caused to be made publicly available by the Data Principal herself, or by any other person under an obligation of law to make it public. The second exclusion is narrower than businesses hope — it does not cover data that somebody else put online without authority.
Can I just adapt a GDPR privacy policy?
You can start from one, but a straight adaptation will be wrong in several places, and one of them matters a great deal. Under Section 2(f) of the DPDP Act a child is anyone who has not completed eighteen years of age. GDPR works from sixteen, reducible by member states to thirteen. A policy copied from a European template will state the wrong age and will not reflect the Indian prohibitions on processing children’s data.
What does the Act require in the notice?
Section 5 requires the request for consent to be accompanied or preceded by a notice telling the Data Principal the personal data and the purpose for which it is proposed to be processed, the manner in which she may exercise her rights under Section 6(4) and Section 13, and the manner of making a complaint to the Data Protection Board. Section 5(3) adds an obligation almost everyone misses: the Data Principal must have the option to access that notice in English or any language specified in the Eighth Schedule to the Constitution.
What counts as valid consent?
Section 6(1) is specific. Consent must be free, specific, informed, unconditional and unambiguous with a clear affirmative action, and it signifies agreement to processing only such personal data as is necessary for the specified purpose. Pre-ticked boxes, bundled consent, and consent buried in terms of service do not meet that description. Section 6(2) adds that any part of a consent that infringes the Act is invalid to the extent of the infringement.
Can a user withdraw consent?
At any time, and Section 6(4) sets the standard for how easy it must be: the ease of withdrawing consent shall be comparable to the ease with which consent was given. One click to accept and a support ticket to withdraw does not satisfy that. On withdrawal, Section 6(6) requires the Data Fiduciary and its processors to cease processing within a reasonable time unless another lawful basis applies.
Do I always need consent?
No. Section 7 sets out certain legitimate uses, which include personal data voluntarily provided by the Data Principal for a specified purpose where she has not indicated non-consent, performance of functions under law, compliance with a judgment or order, medical emergency, epidemic, disaster, and purposes of employment or safeguarding the employer from loss or liability. That last one is what employee data processing normally rests on rather than consent.
How old does a user have to be?
Section 9 requires the Data Fiduciary to obtain verifiable consent of the parent or lawful guardian before processing the personal data of a child, and of the lawful guardian before processing that of a person with a disability who has one. The age is eighteen. This is the single biggest practical problem for Indian consumer platforms and it cannot be solved by a checkbox saying “I am over 18” alone.
Can I advertise to teenagers?
No. Section 9(3) prohibits a Data Fiduciary from undertaking tracking or behavioural monitoring of children or targeted advertising directed at children. It is a prohibition, not a consent-based restriction, which means parental consent does not unlock it. Section 9(2) separately prohibits processing likely to cause any detrimental effect on the well-being of a child.
What do I have to do about a data breach?
Section 8(6) requires the Data Fiduciary, in the event of a personal data breach, to give intimation to the Board and to each affected Data Principal, in the form and manner prescribed. Read that carefully: the obligation runs to the regulator and to every affected individual, and the Act does not create a severity threshold below which you may stay silent. The Schedule prescribes a penalty of up to two hundred crore rupees for failure to give that intimation.
How long can I keep the data?
Not indefinitely. Section 8(7) requires erasure of personal data on withdrawal of consent, or as soon as it is reasonable to assume that the specified purpose is no longer being served, whichever is earlier — unless retention is necessary for compliance with any law. In practice this means you need a written retention schedule tied to purposes, which most Indian businesses have never had.
Do I need to appoint a Data Protection Officer?
Every Data Fiduciary must, under Section 8(9), publish the business contact information of a Data Protection Officer if applicable, or of a person able to answer questions about the processing. A Significant Data Fiduciary notified under Section 10 has a stricter obligation: appoint a Data Protection Officer who is based in India and responsible to the Board of Directors, appoint an independent data auditor, and undertake data protection impact assessments and periodic audits.
Can I transfer data outside India?
Generally yes, and India’s approach is the opposite of the European one. Section 16 permits the Central Government to restrict transfer to a country or territory outside India that it notifies. That is a negative list rather than a permission list, so you do not wait for an adequacy finding — you check whether the destination has been restricted. Sectoral rules that are stricter continue to apply.
What rights does a user have?
Four, in Sections 11 to 14: the right to obtain information about the personal data being processed and the identities of others with whom it has been shared, the right to correction, completion, updating and erasure, the right of grievance redressal, and the right to nominate another person to exercise these rights in the event of death or incapacity. Your policy has to tell the user how to exercise each, and your operations have to be able to answer.
Does the user have any obligations?
Yes, which is unusual and worth knowing. Section 15 requires the Data Principal to comply with the applicable law, not to impersonate another person while providing personal data, not to suppress any material information, not to register a false or frivolous grievance or complaint, and to furnish only verifiably authentic information when exercising the right to correction or erasure. The Schedule provides a penalty of up to ten thousand rupees for breach of these duties.
What are the penalties?
They are set out in the Schedule and they are large. Up to two hundred and fifty crore rupees for failure to take reasonable security safeguards to prevent a personal data breach. Up to two hundred crore for failure to notify a breach. Up to two hundred crore for breach of the obligations relating to children. Up to one hundred and fifty crore for a Significant Data Fiduciary’s additional obligations. Up to fifty crore for breach of any other provision.
Is a privacy policy enough to be compliant?
No, and this is the most expensive misunderstanding in the area. The policy is the visible part. Behind it the Act requires a lawful basis for each processing activity, a notice mechanism in the required languages, a consent capture and withdrawal system, a retention schedule, security safeguards, a breach response process, written contracts with every processor, a grievance mechanism and a published contact. A policy describing systems you do not have is worse than no policy, because it is a written admission of what you were required to do.
What about my vendors and cloud providers?
Section 8(1) makes the Data Fiduciary responsible for compliance including in respect of processing undertaken by a Data Processor on its behalf, and Section 8(2) permits engaging a processor only under a valid contract. So your analytics provider, your cloud host, your payroll vendor and your email platform each need a written data processing agreement. Our data processing agreement service covers that.
What do you charge, and what do I get?
A DPDP-compliant privacy policy starts at ₹3,999 and ordinarily takes 2 – 5 days. It is drafted after a short data-mapping conversation, so that what the policy says matches what you actually do. Where the position is broader, our DPDP compliance review covers the whole estate. Nothing is payable in advance — placing the order is free.
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DPDP compliance review Data processing agreement Website terms & conditions Website legal pack EULA Non-disclosure agreement Freelance agreement POSH compliance Board resolution All document guides

Map it first. The policy is the last thing we write, not the first.

A privacy policy that describes a retention schedule, a breach process and a grievance route you do not have is a written record of what you were required to do. Tell us what you actually collect and who you send it to, and we will tell you which gaps are drafting and which are engineering — before anything is published.

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