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HomeDocumentsDocument Guides › Copyright Notice

Somebody copied your work — you do not need a registration to act, and “fair use” is not Indian law

Two beliefs stop most Indian creators and businesses from doing anything about copying. The first is that you cannot act unless the work is registered. The second is that the copier can escape by calling it fair use. Both are wrong, and the second is wrong in a way that matters: India does not have fair use at all. What it has is a closed list of permitted purposes, and most casual copying is not on it. This page sets out what copyright you already have without doing anything, what counts as infringement, why a notice changes what you can recover, and when the criminal provisions are available.

Drafting from ₹3,999 1 – 3 days Notice or reply — both sides Nothing payable in advance
Do I need to register my copyright before sending a notice?No. Copyright in India arises automatically when an original work is created in a material form. Registration under Section 45 of the Copyright Act, 1957 is optional — the section says the author may apply — and it is not a precondition to owning copyright or to enforcing it. A registration certificate is useful evidence, because the Register is admissible as evidence of the particulars entered in it, but an unregistered owner can send a notice, sue for an injunction and damages, and in an appropriate case pursue the criminal remedy under Section 63.

Copyright you already have

Copyright is not something you apply for in India. It comes into existence when an original work is created and fixed in some material form. The photograph you took this morning, the article you posted last year, the drawings in your product catalogue, the code you wrote, the song you recorded — copyright subsisted in each of them from the moment it existed, without any filing, fee or certificate.

The Act sets out the classes of work in which copyright subsists: original literary, dramatic, musical and artistic works, cinematograph films, and sound recordings. “Literary work” is broad and includes computer programmes, tables and compilations. “Artistic work” includes a painting, a sculpture, a drawing including a diagram, map, chart or plan, an engraving, a photograph, a work of architecture, and any other work of artistic craftsmanship.

Two qualifications matter and should be stated honestly.

What registration does, and does not

Section 45, Copyright Act, 1957, in substance. The author or publisher of, or the owner of or other person interested in the copyright in, any work may make an application in the prescribed form accompanied by the prescribed fee to the Registrar of Copyrights for entering particulars of the work in the Register of Copyrights.

The word is “may”. There is no provision anywhere in the Act making registration a condition of subsistence, of ownership, or of the right to sue.

What registration does give you is evidentiary convenience. The Register is admissible as evidence of the particulars entered in it, so a registered owner arrives at a dispute with a document that states the work, the author, the date and the ownership. Without it, you prove those things the ordinary way — with drafts, files, metadata, correspondence, publication records and witnesses.

Swipe to see the full table
 RegisteredUnregistered
Copyright exists?YesYes
Can send a notice?YesYes
Can sue for injunction and damages?YesYes
Criminal remedy available?YesYes
Proof of ownershipThe certificate does much of the work You prove it with your own material
Practical effect in a disputeYou start further ahead More evidence to assemble, same rights

So the honest advice is: register work that matters, because it makes life easier later — and never let the absence of a registration stop you from acting today.

Who owns it — and why businesses get this wrong

Before sending a notice, be sure you can answer the question the other side will ask first: on what basis do you own this?

The general rule is that the author is the first owner. An employer owns work made in the course of employment under a contract of service, in the absence of agreement to the contrary. A freelancer, contractor or agency works under a contract for services, and payment alone does not transfer the copyright — an assignment must be in writing and signed.

This is where a great many enforcement attempts collapse. A company discovers its website copy, its product photographs or its logo have been copied, and then discovers that it never took a written assignment from the designer who made them. We set out the assignment mechanics, including the statutory defaults on term and territory, in our freelance agreement guide, and the creator-side position in our influencer agreement guide.

Before you send anything, establish your chain.
  • Who actually created the work — an employee, a freelancer, or you?
  • If an employee, was it in the course of employment?
  • If anybody else, is there a written, signed assignment?
  • Does the assignment cover the use you are complaining about?
  • Is it still subsisting, or has a statutory default ended it?
  • Where the work builds on other material, do you hold rights in that too?

What copyright actually gives you

Copyright is a bundle of exclusive rights rather than a single right, and the bundle differs by class of work. For a literary, dramatic or musical work it includes, broadly, the exclusive right to reproduce the work, to issue copies to the public, to perform it in public, to communicate it to the public, to make a cinematograph film or sound recording of it, to make a translation, to make an adaptation, and to do any of those acts in relation to a translation or adaptation.

Two practical consequences follow.

Section 51 — what infringement is

Section 51, in substance. Copyright in a work is deemed to be infringed when any person, without a licence granted by the owner or the Registrar of Copyrights or in contravention of the conditions of a licence, does anything the exclusive right to do which is conferred by the Act upon the owner — or permits for profit any place to be used for the communication of the work to the public where such communication constitutes an infringement, unless he was not aware and had no reasonable ground for believing that it would be an infringement.

Copyright is also deemed to be infringed when a person makes for sale or hire, sells or lets for hire, distributes, exhibits in public by way of trade, or imports into India infringing copies of the work.

Three points worth drawing out of that.

Idea and expression

The most important limit on copyright is that it protects expression, not ideas.

R.G. Anand v. M/s Delux Films, Supreme Court, 18 August 1978. There can be no copyright in an idea, subject-matter, themes, plots or historical or legendary facts, and violation of copyright in such cases is confined to the form, manner, arrangement and expression of the idea by the author of the copyrighted work. Where the same idea is being developed in a different manner, similarities are bound to occur, and the courts should determine whether the similarities are fundamental or substantial aspects of the mode of expression. The surest and safest test is to see whether the reader, spectator or viewer, after having read or seen both the works, is clearly of the opinion and gets an unmistakable impression that the subsequent work appears to be a copy of the original.

That framework decides a large number of real disputes, and it cuts both ways.

If somebody has taken your concept — a business idea, a format, a theme, a style of doing something — and executed it themselves in their own words and images, you may well have no copyright claim, however unfair it feels. Other rights may be engaged, such as trade mark or confidentiality, and our NDA guide deals with the confidentiality route. But copyright is not the tool for protecting an idea.

If somebody has taken your expression — your sentences, your photograph, your layout, your code, your recording — and reproduced it, the fact that they changed a few words does not help them, because the test is the impression on the ordinary reader or viewer.

How much is “substantial”?

Clients ask for a percentage. There is not one, and anybody offering a figure is inventing it.

The question is whether a substantial part of the work has been taken, and substantiality is assessed by quality as well as quantity. The classic formulation is that what matters is not how much was taken but whether what was taken was important — the distinctive part, the part that gives the work its value.

Swipe to see the full table
What was takenWhy it can still be substantial
Four lines of a longer articleIf they are the distinctive insight the piece exists for
One photograph from a set of two hundredEach photograph is a work in its own right
A short passage of codeIf it is the specific implementation rather than an obvious approach
A recognisable musical phraseSubstantiality is qualitative
A page layout and sequenceWhere the arrangement itself reflects skill and judgment
A paraphrase that follows your structure closelyCopying the form and arrangement, not only the words

Conversely, taking a commonplace fact, a standard phrase, a generic stock element or an obvious way of expressing something is unlikely to be substantial, because those parts are not where the author’s own skill lies.

Fair dealing — and why fair use is not the law here

This is the most consequential misunderstanding in the whole subject, and it comes from watching American content about American law.

India does not have fair use. The United States has an open-ended fair use doctrine, where a court weighs four factors and can find almost any use fair if the balance favours it. India has fair dealing under Section 52, which operates quite differently: it lists specific acts that shall not constitute infringement. If the use does not fall within one of the listed purposes, the analysis does not proceed to a balancing test. It simply is not covered.

Section 52 is long, and the acts it covers include, in substance:

Two features of the fair dealing provisions are worth emphasising.

The purpose has to be one on the list. “Criticism or review” is on it; “because I liked it and wanted to share it” is not. A commentary video that genuinely reviews a work engages the provision; a post that reproduces the work with a caption does not become criticism because it carries an opinion at the end.

The dealing still has to be fair. Even within a listed purpose, taking more than the purpose requires, or taking in a way that substitutes for the original, is unlikely to qualify. A review that reproduces the whole work is not a review.

One further point, because it arises constantly: news reporting is a listed purpose but it is not a general licence. Reporting current events permits fair dealing with a work for that purpose. It does not permit a publication to lift another outlet’s photographs wholesale because the subject is newsworthy.

Four things that are not defences

These four arrive in almost every reply we receive, and none of them is a defence.

Civil remedies, and the proviso that makes a notice valuable

Section 55(1), in substance. Where copyright in any work has been infringed, the owner of the copyright shall, except as otherwise provided by the Act, be entitled to all such remedies by way of injunction, damages, accounts and otherwise as are or may be conferred by law for the infringement of a right.

Proviso. If the defendant proves that at the date of the infringement he was not aware and had no reasonable ground for believing that copyright subsisted in the work, the plaintiff shall not be entitled to any remedy other than an injunction in respect of the infringement and a decree for the whole or part of the profits made by the defendant by the sale of the infringing copies.

Read that proviso carefully, because it is the single best argument for sending a notice early.

An infringer who can show he genuinely did not know, and had no reasonable ground to believe, that copyright subsisted, limits your recovery to an injunction and an account of profits. Damages come off the table.

A notice destroys that defence from the moment it is received. After a notice, the infringer knows. Everything he does from that day is done with knowledge, and if he continues, the proviso cannot help him for that period. This is why we tell clients not to spend six months feeling annoyed before writing: every month of silence is a month in which the other side may later claim innocence.

It is also why proof of service matters as much here as in any other notice. A notice you cannot prove was delivered does not fix the date of knowledge.

The criminal provisions

Most copyright disputes are civil. But the Act contains criminal provisions, and in the right case they change the balance entirely.

Section 63, in substance. Any person who knowingly infringes or abets the infringement of the copyright in a work, or any other right conferred by the Act except the resale share right, shall be punishable with imprisonment for a term which shall not be less than six months but which may extend to three years and with a fine which shall not be less than fifty thousand rupees but which may extend to two lakh rupees.

Proviso. Where the infringement has not been made for gain in the course of trade or business, the court may, for adequate and special reasons to be mentioned in the judgment, impose a sentence of imprisonment for a term of less than six months or a fine of less than fifty thousand rupees.

Section 64, in substance. Any police officer, not below the rank of a sub-inspector, may, if he is satisfied that an offence under Section 63 in respect of the infringement of copyright in any work has been, is being, or is likely to be committed, seize without warrant all copies of the work and all plates used for the purpose of making infringing copies of the work, wherever found, and all copies and plates so seized shall, as soon as practicable, be produced before a Magistrate.

Four observations.

We say plainly which of your matters, if any, belongs in this category. Most do not. For those that do — a workshop printing your designs, a shop selling copies of your product catalogue, an operation reselling your course — it is the most effective route available.

Photographs, stock images and the letter that arrives

More small Indian businesses receive a copyright demand over a photograph than over anything else, and the pattern is almost always the same. Somebody built the website years ago, took an image from a search results page, and nobody thought about it again until a letter arrived from an image agency or its representative, quoting a licence fee several times what the image would have cost.

Three things are worth understanding about that letter.

The underlying claim is usually good. A photograph is an artistic work. Copyright subsisted in it from the moment it was taken. It does not matter that the image appeared in search results, that it carried no watermark, or that the person who put it on your site is long gone. Your business published it, and your business is the one communicating it to the public.

“I found it on a search engine” is not a licence. A search engine indexes images; it does not grant rights in them. Nor does a result described as free-to-use necessarily carry the terms people assume — many free licences require attribution in a specified form, exclude commercial use, or exclude use in a logo or a product.

The amount demanded is not automatically the amount payable. A demand quoting a retrospective licence rate is a negotiating position. What the owner is entitled to under Section 55 is damages or an account of profits, and the proviso we discussed above may limit that where the use was genuinely innocent. That is a reason to reply properly rather than either paying the number on the letter or ignoring it.

If a stock image demand arrives, do this before replying.
  • Take the image down from every page and every cached location you control, and record when you did it.
  • Find out where it came from. The developer, the agency, a template, a stock site — and whether any licence was ever bought.
  • Check any licence you do hold. Many businesses have bought a licence and are simply using the image outside its scope, which is a different and much smaller problem.
  • Ask the sender to prove the chain — who took the photograph, when, and how the sender came to represent that owner.
  • Establish the period of use, because the claim is measured by it.
  • Look at your contract with whoever supplied it. A web developer who supplied infringing images may owe you an indemnity.
  • Do not admit liability in the first reply, and do not simply pay the invoice to make it stop.

The mirror image of this is a photographer whose work has been taken, and the position is equally strong in the other direction. A reverse image search across your portfolio is an uncomfortable exercise the first time. Where you find commercial use — a business using your photograph on its site, its packaging or its advertising — the notice route described on this page is straightforward, and photographs are among the easiest works to prove, because the original camera file with its embedded data usually exists only on your machine.

When copyright is the wrong tool

A significant proportion of the enquiries we receive described as “copyright” are actually about something else. Choosing the wrong right wastes the notice and tells the other side you have not taken advice.

Swipe to see the full table
What was takenCopyright?What usually fits better
Your business name or brand nameGenerally no — a name is not ordinarily a protected workTrade mark rights, and passing off where you have goodwill
Your logo, copied exactlyYes — a logo is an artistic workCopyright and trade mark, together
A confusingly similar logoMaybe, if the expression was substantially taken Trade mark infringement or passing off is often the stronger claim
The shape or look of your productRarely — industrial application limits itDesign registration, where it was registered in time
Your business idea, model or formatNo — no copyright in ideas Confidentiality, if it was disclosed under an NDA
Your customer list or internal dataPossibly, as a compilation Confidentiality and the employment contract are usually more direct
Your method, process or inventionNoPatent, where it was applied for
Your website’s text, images and codeYes — each is a work in its own rightCopyright, and check who owns each of them
A false statement about you alongside the copyingNo — different wrong See our defamation notice guide

The logo row is the one worth expanding, because it is the commonest. A logo is usually an artistic work, so copyright subsists in it — and it usually also functions as a mark identifying your goods or services. Where a competitor has copied it exactly, both rights are engaged and a notice should say so. Where the competitor’s mark is merely similar rather than copied, the copyright claim may be weak while the trade mark or passing-off claim is strong, and a notice that leads with copyright invites a reply pointing that out.

Two practical consequences. First, before sending anything, ask what you are actually trying to stop — reproduction of your material, or confusion in the market. Those are different objectives with different remedies. Second, where the answer is a mark, a design or a patent, the strength of your position depends heavily on what was registered and when; that is a specialist question and the honest answer is to take advice on it rather than to send a copyright notice and hope. Our directory is free to search.

How long copyright lasts

Term matters more often than people expect, particularly where the work is old or the author is long dead.

Swipe to see the full table
Class of workTerm, in substance
Literary, dramatic, musical or artistic work published in the author’s lifetime The author’s lifetime plus sixty years from the beginning of the calendar year following his death
Joint authorshipMeasured from the death of the author who dies last
Anonymous or pseudonymous worksSixty years from publication, subject to the author’s identity being disclosed
Posthumous worksSixty years from publication
PhotographsSixty years, counted as the Act provides
Cinematograph filmsSixty years from publication
Sound recordingsSixty years from publication
Government works and works of public undertakingsSixty years from publication

All the sixty-year periods run from the beginning of the calendar year following the relevant event, which is a small drafting detail with a practical effect on the date. Where a matter turns on whether a term has expired, check it precisely rather than approximately.

Preserving the evidence, and proving priority

Two separate tasks, and both are done before the notice goes out.

Preserve the infringement. Full-page captures showing the URL, the date and the time. The account or business details. Where it appears — every page, not just the one you found. Any indication of scale: how long it has been up, how many copies, whether it is being sold. An independent archive of the page where possible. The moment a notice arrives, the material usually disappears, and a case built on a cropped screenshot is a weak case. Our notice guide sets out the capture checklist in detail and it applies equally here.

Prove your priority. This is the part people forget, and it decides disputes where both sides claim authorship.

What establishes that the work is yours, and yours first.
  • Original files with their creation dates, and earlier drafts or versions.
  • Camera files or project files, rather than exported copies.
  • The publication record — when it first went live, with evidence.
  • An independent archive or index entry from that date.
  • Email or messages sending the work to somebody at the time.
  • The commissioning contract and the written assignment, where somebody else created it.
  • Invoices and payment records for the work’s creation.
  • A registration certificate, where you have one.

What the notice should contain

That last item is deliberate drafting. It is the sentence that engages the proviso to Section 55(1) and the “knowingly” element of Section 63 from a provable date.

What to demand

  1. Immediate removal or cessation, from every location.
  2. An undertaking not to repeat, extending to other platforms and other accounts.
  3. Disclosure — how long the work has been used, where else it appears, how many copies were made or sold, and from whom it was obtained.
  4. Delivery up or destruction of infringing copies and any plates or files used to make them, where the copying is physical or commercial.
  5. Compensation or an account of profits, where the use has been commercial.

The disclosure demand is the one most often omitted and frequently the most valuable, because it tells you the scale of what has happened and, in a counterfeiting matter, where the copies came from.

Platforms, and why DMCA is not Indian law

Where the infringement is on a platform, there are two parallel tracks and it helps to be clear about which you are on.

The platform’s own process. Most large platforms have a copyright complaint form, frequently labelled with the American statute’s name. Using it is using the platform’s private policy, which is usually quick and often effective. It is not the enforcement of an Indian legal right, and the platform can decline, reinstate on a counter-notice, or apply its own rules.

The DMCA is United States legislation. It is not part of Indian law, and no Indian obligation arises from it. A notice to an Indian business threatening “DMCA action” is citing the wrong law and tends to be treated accordingly. Cite the Copyright Act, 1957.

The Indian legal route. Intermediaries are protected from liability for third-party content where they observe the prescribed due diligence, and they are required to act on receiving actual knowledge in the form of a court order or a government direction. They also operate a grievance mechanism with prescribed timelines. We set that framework out in the notice guide; the practical sequence is the same: the person who posted it, then the platform’s grievance route, then a court order where necessary.

Choosing the route

Swipe to see the full table
RouteWhat it achievesBest where
Notice to the infringerRemoval, an undertaking, and knowledge fixed from a provable dateAlmost always the first step
Platform complaintFast removal, under the platform’s policy Online content on a major platform
Civil suitInjunction, damages, accounts Continuing or commercial infringement; where you need it stopped by order
Criminal complaintProsecution, and seizure under Section 64 Counterfeiting, piracy, organised commercial copying
Doing nothingNothing — and it lets the other side claim innocence later Almost never the right answer, even if you choose not to escalate

The last row is the one worth acting on. Even where the copying is trivial and you do not intend to litigate, a short notice costs little and removes the innocence argument permanently. Silence is the only option with no upside.

If a notice has been sent to you

Half of this work is on the receiving side, and a reasoned reply resolves most of it.

Where you did take the material and there is no answer, an early, sensible resolution — removal and a reasonable payment — is almost always cheaper than the alternative, and the criminal provisions make that arithmetic clearer than in most disputes.

Where these go wrong

Swipe to see the full table
What happensWhy it is a problemWhat to do instead
“I am not registered, so I cannot act”Registration is optional under Section 45Act now; register valuable work in parallel
Waiting months before writingEvery month supports an innocence claim under the Section 55 provisoNotice early, even a short one
Messaging them before capturing the pageIt disappears within hours Preserve first, then write
Accepting “it is fair use”Not Indian law; Section 52 is a closed listAsk which listed purpose applies
Claiming an idea was copiedNo copyright in ideas — R.G. Anand Identify the expression taken, or consider other rights
Sending a notice without checking your own chainThe first reply asks how you own itFind the written assignment before writing
Threatening “DMCA action” in IndiaWrong statute; it undermines the noticeCite the Copyright Act, 1957
Demanding only moneyReads as monetised, and removal is what you actually want Removal, undertaking, disclosure; money last
No proof of serviceThe date of knowledge is the point of the notice A mode that proves delivery, and keep it
Using the criminal route for a minor repostingDisproportionate and counter-productiveReserve it for commercial copying

Time and cost

Drafting starts at ₹3,999 and ordinarily takes 1 – 3 days. The assessment is included, and sometimes the assessment is the whole answer.

Swipe to see the full table
What is includedWhy
Reviewing what was copiedExpression or idea, and whether a substantial part was taken
Checking your ownership chainThe first question the other side will ask
Evidence and priority guidanceBefore anything is sent, because material disappears
The notice itselfWork identified, ownership stated, copying shown, knowledge fixed
Dispatch by a mode that proves serviceThe date of knowledge is the point
Platform grievance, where relevantOften the fastest removal
Reply to a notice receivedBuilt on subsistence, ownership, substantiality and Section 52
A view on the route if it continuesCivil, criminal, or stopping here

Where the matter proceeds to court, that is advocacy rather than documentation and you will need a practising advocate to appear; our directory is free to search and we do not charge for a referral. A short consultation before anything is drafted is frequently the cheapest money spent on the whole matter. Where the answer is a licence rather than a fight, our content licensing service covers that, and where the copying has also involved a false statement about you, see our defamation notice service.

Before you send anything — the five-minute check.
  • Have I captured the infringing use, with URL and date?
  • Can I show when I created and first published the work?
  • Do I own it — and if somebody else made it, do I have a signed assignment?
  • Is what was taken expression, or only an idea?
  • Is what was taken substantial in quality, not just quantity?
  • Is there an obvious Section 52 purpose, and have I dealt with it?
  • Is the work still within its term?
  • What do I actually want — removal, a licence, or compensation?
  • Can I prove the notice was delivered?

If the answer to the fourth or fifth question goes against you, the honest advice is not to send the notice. A claim that collapses on the first reply is worse than no claim, and we would rather tell you that on the first call.

FAQ

Copyright infringement — questions people ask

My work is not registered. Can I still act?
Yes, and this is the most expensive misconception in the subject. Copyright in India arises automatically on creation of an original work in a material form. Registration under Section 45 of the Copyright Act, 1957 is optional; the section says the author “may” apply. A registration certificate is useful evidence and it makes proving your case easier, but it is not a precondition to owning copyright or to enforcing it.
Then why do people say I must register first?
Because a certificate is convenient. The Register is admissible as evidence of the particulars entered in it, so a registered owner starts an argument further ahead than an unregistered one. That is a reason to register valuable work — not a reason to believe you have no rights until you do. If somebody has copied your work today and you are not registered, you can send a notice today.
They say it is “fair use”. Is that a defence in India?
Not as such. India does not have the American doctrine of fair use, which is an open-ended balancing test. India has fair dealing under Section 52, which is a closed list of specified purposes — private or personal use including research, criticism or review, reporting current events, certain educational and library uses, and others the section enumerates. If the use does not fall within a listed purpose, calling it fair does not assist.
Does giving credit make it lawful?
No. Attribution and permission are different things. Crediting the author may matter to the author’s moral rights and it may be a condition of a licence, but it does not by itself authorise copying. “Credits to the owner, DM for removal” is not a licence, and it is not a defence.
Is copyright infringement a criminal offence in India?
It is. Section 63 provides that a person who knowingly infringes or abets the infringement of copyright is punishable with imprisonment for a term which shall not be less than six months but which may extend to three years, and with a fine of not less than fifty thousand rupees which may extend to two lakh rupees. There is a proviso allowing a lesser sentence for adequate and special reasons where the infringement was not made for gain in the course of trade or business.
Can the police act without a court order?
Section 64 empowers a police officer not below the rank of sub-inspector, if satisfied that an offence under Section 63 in respect of infringement of copyright in any work has been, is being, or is likely to be committed, to seize without warrant all copies of the work and all plates used for making infringing copies, and to produce them before a Magistrate. This is a real power, and it is why a well-founded complaint in a counterfeiting or piracy matter carries weight that a purely civil claim does not.
What can I recover in a civil case?
Section 55 gives the owner the civil remedies of injunction, damages and accounts, and any other remedy conferred by law. In practice the injunction is usually the relief that matters, particularly an interim injunction obtained early, because it stops the copying while the case runs.
Why does sending a notice make such a difference?
Because of a proviso in Section 55(1). Where the defendant proves that at the date of the infringement he was not aware and had no reasonable ground for believing that copyright subsisted in the work, the owner is not entitled to any remedy other than an injunction and a decree for the whole or part of the profits. In other words, innocence can take damages off the table — and a notice destroys that innocence from the day it is received. Everything the infringer does afterwards is done knowingly.
They copied my idea, not my words. Is that infringement?
Ordinarily not. Copyright protects the expression of an idea, not the idea, theme, plot or concept itself. The Supreme Court set this out in R.G. Anand v. M/s Delux Films, decided on 18 August 1978, holding that there can be no copyright in an idea, subject-matter, theme or plot, and that the test is whether the reader, spectator or viewer, after seeing both works, is clearly of the opinion that the later work appears to be a copy of the original.
How much copying is enough to be infringement?
There is no percentage. The question is whether a substantial part of the work has been taken, and substantiality is judged by quality as much as quantity — a short but distinctive passage, a recognisable riff, a key photograph, the heart of the work. Twenty per cent of something unremarkable may not matter; four lines that are the whole point of the piece may.
Can I send a DMCA notice?
You can use a platform’s own form, which is often labelled that way, and platforms frequently act on it. But understand what it is: the DMCA is United States legislation and it is not Indian law. Filing a platform complaint is using that platform’s private policy. The Indian legal route runs through the intermediary framework and, where necessary, a court order — which we deal with in our notice guide.
Someone copied my website content word for word. What do I do first?
Preserve it before anything else — full-page captures with the URL and date visible, an independent archive, and a note of when you first saw it. Then establish your own priority: when you published, with evidence. Then send the notice. If you contact them first and they quietly delete it, you have neither the evidence nor the admission.
What should the notice ask for?
Usually five things: immediate removal or cessation, an undertaking not to repeat, disclosure of how long the material has been used and where else it appears, delivery up or destruction of copies where relevant, and compensation or an account of profits where the use has been commercial. Removal first; money last.
Who actually owns the copyright in work I paid for?
Not necessarily you. An employee’s work in the course of employment is one thing; a freelancer’s is another, and payment alone does not transfer copyright. This is the single most common reason a business discovers it cannot enforce against a copier — it never acquired the rights in the first place. Our freelance agreement guide sets out the assignment mechanics.
How long does copyright last?
It depends on the type of work. For literary, dramatic, musical and artistic works published in the author’s lifetime, the term runs for the lifetime of the author plus sixty years from the beginning of the calendar year following his death. Cinematograph films, sound recordings, photographs, and works of Government or of an international organisation have their own terms counted from publication. Where the work is old, the term is the first thing to check.
Somebody has sent me an infringement notice. What now?
Do not ignore it and do not delete everything in a panic. Preserve what you published and the material showing where it came from. Then work through four questions: does copyright subsist in what they claim; do they in fact own it; did you take a substantial part; and does your use fall within a listed purpose in Section 52? A reasoned reply, sent within the time given, resolves a large proportion of these.
Can I use a few seconds of a song or a short clip?
There is no de minimis rule that makes a short extract automatically safe, and the “thirty seconds is allowed” belief has no basis in the Act. The question remains whether a substantial part has been taken and whether the use falls within Section 52. Music and film rights are also usually split between several owners, which is why a licence is the sensible route — see our content licensing service.
What about AI-generated content?
This is unsettled and moving, in India and elsewhere, and anybody who tells you it is settled is overstating. What is stable is the framework you should work from: copyright requires an original work, ownership is determined by the Act, and using somebody else’s protected material without a licence does not become lawful because a tool was involved. For a commercial project, take advice on the specific facts rather than relying on a general assurance.
Is a notice always the right first step?
Usually, but not always. Where the copying is commercial and ongoing and you need it stopped now, an application to court for an interim injunction may matter more than correspondence. Where the copier is a customer or a small operator acting in ignorance, a firm but reasonable letter achieves the same result at a fraction of the cost. We give that view before drafting.
What do you charge, and what is included?
Drafting starts at ₹3,999 and ordinarily takes 1 – 3 days. That covers reviewing what was copied and telling you honestly whether it is infringement, establishing your ownership and priority, guidance on preserving the evidence, drafting the notice, and dispatch by a mode that proves service. Replies to a notice received are quoted the same way. Nothing is payable in advance.
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Send the notice early. Silence is the only option with no upside.

An infringer who can say he did not know that copyright subsisted limits you to an injunction and his profits — no damages. A served notice ends that argument permanently, from a date you can prove. Send us the two links and we will tell you, before you spend anything, whether this is infringement worth acting on and what the notice should demand.

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